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Everything you need to know to secure the right job and negotiate the highest salary in Investment Banking.


Step-by-step support from initial application to interview technique and final offer.

Showing posts with label CV Writing. Show all posts
Showing posts with label CV Writing. Show all posts

Monday, 14 May 2012

"How To Keep Cool In The Interview Hotseat"

In this economic environment just turning up for an interview is not enough and without preparation and a sincere interest in the role then I would recommend that you don't waste your time or that of the person who will be interviewing you.

When seeking new job opportunities it's important that you know how much commitment you're willing to give. Are you genuinely interested in the role you are interviewing for or is it just a job?

There is no doubt that competition is fierce and it always amazes me how many applicants do not take the time to prepare for an interview.

For many, preparing for a wedding, to move house or to go on holiday can take months and yet job seekers take hardly anytime at all to prepare for an interview.

We practise our driving technique before we take a test, actors practise their lines before the actual take and even expectant mothers practise childbirth before labour and yet job seekers spend no time at all to practise for an interview.

I often hear from people that they didn't have the time to prepare or practise for an interview which could potentially enable them to work in a better role, one which could lead to a higher income and therefore allowing them a life with more choices and job satisfaction.

Think back to when they were at school or university, how much time did you take to prepare for your exams? Did you receive the results you had hoped for or can you now own up after all these years and acknowledge that perhaps you didn't prepare enough?

If you consider that only 20% of applicants take the time to prepare for an interview then you can assume that if you are one of 20 interviewees and you do take the time to prepare then the odds will greatly work to your favour - realistically you will only be competing with three other contestants!

PREPARATION is essential for all job seekers and I would encourage individuals to:

1) Research the Company and check out the interviewer (s) on Google / LinkedIn to find out if you have anything in common with them. Imagine you found yourself stuck in the lift with this person for five minutes, what would you say?

2) Read the Job Description - If you haven't already received a copy then it's important that you ask for one. How will you know if you're right for the role? Become familiar with both the job title and description, what skills and abilities are required for the role. Compare your experience and knowledge to the job description.

3) Know Yourself  - What are your strengths and weaknesses? What are your qualities and skills? If unsure then speak to a colleague or friend who can help you to identify your strengths and weaknesses, qualities and skills.

4) Check Location - Many large corporates have more than one building so it's always a good idea to check where you are going before heading off for an interview. Call up reception and make sure you've got the details absolutely clear. No feeling can be worse than realizing you're at the wrong address just five minutes before the interview is scheduled to begin. If at any point there's the slightest chance you might be running late then call and inform the person who will be interviewing you.

5) Prepare GOOD Questions - Asking good questions will leave a good impression and put you ahead of your competition even if your skills are not 100%. It's always advisable to have 10 strong questions that you can ask either throughout the interview or towards the end as you will generally find that a number of your questions will be answered by the interviewer before getting the opportunity to ask. If you have run out of questions to ask by the end of the interview then show the interviewer that you have listened with interest and ask for him / her to provide more information on a point that was mentioned during the interview.

Preparing for an interview is different from practising for an interview and again is essential for success.

PRACTISE for your interviews by:

1) Practise your stories by using the STAR technique, Situation or Task, Action and Result.

2) Practise your interview answers by recording yourself until you feel confident with the answer you hear.

3) Observe your body language and expressions by saying your answers out loud in front of a mirror

4) Role play an interview situation as it allows you to practise being your worst over and over again

5) Arrange to call a friend / colleague the day before your interview, give them a list of 5-8 questions and ask them to give you a quick practice session Practising your answers to questions the day before an interview will help you to refresh your mind and can make a huge difference on the interview day.

It's important to REMEMBER that the interviewer will be preparing questions for you, do yourself justice and practice the answers!

Nikki Hutchison, founder of Chilli Pepper Global www.chillipepperglobal.com advising you on every aspect of the job seeking process guiding you step by step whether you are looking to move internally or externally.

Tuesday, 13 December 2011

10 Tips To Get Ahead In 2012

Tip 1. Be aware of your Personal Brand - What does your name say about you? If you were to put your name into a Google search engine what information could a potential employer find out about you? Ensure that you’re making a great first impression.

Tip 2. Do you have an up to date CV? This is your most important job finding tool and for some reason a lot of people regard writing their CV as a chore to complete on a rainy Sunday morning every year or so. Yet this is the document that could decide how much you earn over the next few years. Don’t skimp. Work on it, review it, obsess over it – try anything you can to make it better.

Tip 3. Prepare and Practise - The key to a successful interview is the amount of preparation taken before the interview takes place. It's incredibly frustrating when an applicant looks better on paper than in person. It's an old cliché but...."fail to prepare, prepare to fail" You can't prepare too much for an interview, do your homework and find out everything you can about the company / department and the people you will be meeting. Practice your interview answers by writing them down or even record yourself until you feel confident with the answer you hear

Tip 4. Build Rapport - When attending interviews it's important that you build a good rapport and that you make a positive first impression as you won't get that chance again. Ask yourself "What do people really think about me when they meet me for the first time?" Why not ask your partner, friends and especially those friends that you've recently acquainted or colleagues that you work with. However, be careful not to criticise their point of view when asking for their truthful opinion!

Tip 5. Who knows you exist? When seeking new job opportunities we can sometimes forget to talk to those people who we already know within our existing network. Whilst I wouldn't suggest that you make contact and ask these people directly for a new job you can rephrase by asking who they might know that they can put you in contact with? Building your network takes time and effort and means speaking with strangers, people who don't even know that you exist.

Tip 6. Go Networking - Nearly 80% of jobs are filled direct via internal referrals, company websites and various job board sites therefore it is important that you're not relying solely on Recruitment Agencies. Strong job seekers are aware that networking is a vital part of the job seeking process and are always looking for opportunities to meet or connect with new people.

Tip 7. Create a LinkedIn Profile - A complete LinkedIn profile demonstrates that you take yourself seriously as a professional within your industry. It also helps you to optimise your position in LinkedIn search results and according to LinkedIn; users with complete profiles are 40 times more likely to receive opportunities through LinkedIn.

Tip 8. Follow up - Without follow up then a meeting, interview or new contact is an empty hole. It is in your interest to ensure that you follow up every lead and interview. Send a note to say thank you to everyone who interviews you reminding the employer why you are the right person for their role. Even if the role is not for you still send a thank you note and make a good impression.

Tip 9. Dress for success - Far too many people underestimate the importance of the way they look and how they are perceived by others. It takes only 5 seconds to form an opinion about an individual. It is an unconscious process and as much as it may feel unfair, image does matter.

Tip 10. Where do you add value? - It's important for you to identify where you add value. What can you offer an employer in return for your salary and benefits? In this competitive market, it's important for you to stand out from your competition whether you are looking for an internal move with your existing employer or a new role externally. Once you've identified your key skills you can then provide examples to support your experience.

Nikki Hutchison, founder of Chilli Pepper Global www.chillipepperglobal.com advising you on every aspect of the job seeking process guiding you step by step whether you are looking to move internally or externally.

Monday, 14 November 2011

The Importance of Your Transferable Skills

It’s important for you to identify where you add value. What can you offer an employer in return for your salary and benefits? In this competitive market, it’s important for you to stand out from your competition whether you are looking for an internal move with your existing employer or a new role externally.

Your transferable skills are what make you marketable and they will provide you with an advantage over your competition. Your transferable skills are essential to your career success and will ease your transition into a new role.

Transferable skills are the skills that employers look for when they are interviewing you so it’s essential for you to reflect on these and to be able to develop them, add to them and speak about them confidently at job interviews.

What is a Transferable Skill?

A transferable skill is a skill that you possess which can be easily applied and made use of in a number of different situations, hence, allowing you to apply it to a new job opportunity.

Why are Transferable Skills important?

Transferable skills are the job seekers greatest assets and contribute to career success.

Greater transferable skills = greater choice.

How can you develop your Transferable Skills?

Everyone has transferable skills which are developed throughout a person’s life from starting school through to college and university, personal and professional experiences and life in general. Once you have identified your essential skills you can then take them with you and apply in any situation, you can also build on these skills by further experience.

"The more options you can offer in terms of skills, knowledge and experience, the higher the probability of being in demand"

How do you identify Transferable Skills?

We can sometimes take our skills for granted without recognising that they are in fact what make us unique. Being aware of our Transferable Skills can help us to identify where we add value to our friends, family and within the work place.

Whilst there are a number of self-assessment tests on the market that allow you to analyse your own personal strengths and weaknesses, I would recommend that you explore your skills with the people who know you best.

Approach your boss or peers at work. Speak to your close friends and family, you might be surprise by their response as to how and why you add value to their lives!

Once you've identified your key skills then provide examples to support your experience.

Nikki Hutchison, founder of Chilli Pepper Global www.chillipepperglobal.com advising you on every aspect of the job seeking process guiding you step by step whether you are looking to move internally or externally.

Thursday, 6 October 2011

Competition is Fierce

A couple of weeks ago I put myself forward for an opportunity which would help me to build on both my confidence and experience in speaking. After the first round I was overwhelmed by the outcome and I was asked to return to take part in the second round which took place yesterday. Much to my disappointment I was unsuccessful and another competitor was invited back to the next stage of the competition.

Where did I go wrong or perhaps where could I improve to ensure that next time I outperform my competition?

“Mistakes are stepping stones to success.”

Unemployment is currently at 2.51million and with 453,000 vacancies that’s on average, five or more applicants competing for each vacancy.

How do you intend to outperform your competition? Do you practice what you preach? What interview advice would you give to your close friend, loved one or child looking for their first job out of university?

I’ve been self-employed for nearly 10 years, I’ve mentored hundreds of individuals through the interview process, informing them all that they should prepare and practise for their all-important interview. When it came to taking my own advice did I really listen or could I have done more?

If I’m honest, then I could have done a lot more.

*I could have perfected my speech by attending a couple of local clubs to practice.
*I could have fine-tuned my story by asking close friends and family for their input.
*I could have rehearsed in front of my webcam or a mirror and watched my body language


These are all the points that I preach to others and yet I didn’t. Why?

*I’m busy with my day to day work.
*My family demand my attention.
*I felt embarrassed to approach others for help.

Of course these are all excuses and the point I’m making is did I really care enough about winning?

Initially I wasn’t bothered, but when I arrived for the second round last night I felt a feeling of competitiveness, I wanted to win but it was too late. I didn’t give 100% to my preparation and so I lost.

Next time you are competing ask yourself - How much do I really want to win?
The desire to win = the effort you put in.

“I honestly believed I would make it. I had the desire. A lot of people have the ability, but they don't put forth the effort.” Joe Carter


Nikki Hutchison, founder of Chilli Pepper Global http://www.chillipepperglobal.com/ advising you on every aspect of the job seeking process guiding you step by step whether you are looking to move internally or externally.

Thursday, 20 January 2011

Kick Start Your Career In 2011

“The best way you can predict your future is to create it “

The New Year celebrations have faded and Xmas is a distant memory and already we are fast approaching February!

We are now 20 days into the New Year, so what ACTION have you taken to ensure that 2011 is the year that you shine, the year that you fulfill your career ambitions?

For many, the past two years (and this includes myself) have been difficult, however, I do feel some comfort knowing that I wasn’t alone. The recession has bought redundancy and uncertainty within the City and for those of you who have held onto your jobs then perhaps you have experienced taking on more responsibility or working harder to justify your existence within the workplace.

I read a very interesting article this week in the Evening Standard giving hope to those who are looking for new opportunities in 2011. The article predicted that there could be potentially 20,000 job moves within the middle and back office alone!

So, it appears that the City is optimistic which is great news for job hunters, however, don’t expect it to be easy…there is a lot of competition out there and companies want the best people on board.

With this in mind what ACTION can you take to stand out from your competition and ensure that 2011 is a successful year for you?

Below I have listed six important points to consider when looking for new opportunities either internally with your existing employer or externally for a new employer:

Adding Value – How can you add value to your existing or new employer? Being aware of your strengths and being able to talk about your key achievements to date is essential when interviewing.

CV – This is essentially your marketing tool, is it up to date? Have you included your key achievements for example how have you added value to your role by saving money or time for the company?

Telling Your Stories – It’s important that you have real life experiences / stories to talk about during an interview. Have you heard of the STAR technique? Whilst this is widely used in competency or behavioral based interviews it is also worth remembering that you can use this technique in any interview situation. The STAR technique will help you to focus on the answer without going off on a tangent.

Interview Preparation And Practice - “When you are not practicing, remember, someone somewhere is practicing, and when you come up against that someone he/she will win” If you assume that most people don’t prepare or practice then you can also assume that the odds in your favour start to improve greatly if you do make the effort and take the time.

One Minute To Win It –This is your sales pitch, your opportunity to impress. I recommend that you prepare a brief summary of your career and achievements. That’s it. Just your career – jobs you’ve held that relate to the position you are interviewing for. If you have relevant experience, this is the place to bring it up. If not, explain why the experience you have can help you in this role.

Networking – If you consider that 80% of jobs in the US are recruited via LinkedIn then it’s important for you not to underestimate the powers of networking.

Will you act NOW and get noticed or sit back and keep dreaming?

During the month of January I am offering a full CV critique including making the necessary adjustments to your CV for just £57, if you would like to take advantage of this offer then please contact me NOW!

Nikki Hutchison, founder of Chilli Pepper Global http://www.chillipepperglobal.com/ advising you on every aspect of the job seeking process guiding you step by step.

Thursday, 9 December 2010

Recession, a blessing in disguise?

A contingency plan…why would we possibly need a contingency plan???

I can honestly say that the recession of the early 1990’s had no effect on my life what so ever. My father a policeman and my mother a housewife with 4 children to support, always managed, and still do live within their means. Don’t get me wrong, as children we never went without and enjoyed holidays abroad every year, we would jump into the caravan, drive through France and spend 4 weeks on the coast in Spain.

I’m the eldest of four children and I have two sisters and one brother, my sisters both live in Perth, Australia and my brother in South London, my parents retired to Spain some years ago.

I’ve always been very independent and at the age of fifteen I secured a Saturday job at with a company called Bejams or now known as Iceland Frozen Foods.

I left school in 1990 to go to work at the age of 17 and I worked for Harrods, I worked long hours and weekends too and after a year I decided that I had better things to do at weekends and wanted a 9-5 job instead!

So…back in those days I hand wrote 100 letters, sent my CV to the City Banks and started my banking career with National Australia Bank and got a taste for City Life…

I bought a brand new car at the age of 18 and my first house by the time I was 20. Everything was great and a decade later I found myself self employed and running a successful City Recruitment Business with my husband and his business partner. Life couldn’t be better.

In early 2008, the builders had moved in and had started knocking through the back of our house as planned, the kids were in full time day nursery and business was great, why would we need a contingency plan?

And then it happened, overnight, totally unexpected Lehman Brother’s collapsed and the UK followed the US into a Global Recession. Business started to dry up very fast and so did the bank account, where was our contingency plan...that’s right, we didn’t have one!

So now, I’m 35 with 2 young children to support and a modest mortgage and lifestyle to maintain.

My world was starting to crack around me. Having no income for the first time in 20 years meant that I had to make some serious changes to my life.

I sat and hoped for months and do you know what happened? That’s right nothing, ABSOLUTELY NOTHING!

My confidence had been knocked sideways, my self esteem was lower than low, so what did I do?

Firstly, I had to get back my CONFIDENCE and SELF BELIEF. I had to get back on the road to success. So I wrote down my goals and started to devise a plan

Secondly, I had to identify what it was that I LOVE about my job.

Thirdly, I had to stop making excuses, doing nothing and instead change my mindset and take ACTION.

It’s been hard, probably one of the hardest things I’ve ever had to deal with both physically and mentally.

We are all faced with challenges at some stage in our lives and with no work for over a year, 2009 for me was definitely a life changing experience although it took me almost a year to realize!

The recession has highlighted to me what’s important in my life, where I should focus my time and energies.

And although it’s been challenging at times the time I have spent with my children has been amazing, I’ve learnt so much about myself and wouldn’t change any part of the past couple of years.

Out of the recession I created my new business Chilli Pepper, mentoring individual’s through the job seeking process when looking to move internally with their existing employer or externally with a new employer.

I’ve embraced the change and feel a whole lot better for it!

As once said by Martin Luther King, Jr.

“The ultimate measure of a person is not where they stand in moments of comfort and convenience, but where they stand in times of challenge and controversy.”

For me the recession was a blessing in disguise!

Nikki Hutchison, founder of Chilli Pepper Global http://www.chillipepperglobal.com/ advising you on every aspect of the job seeking process guiding you step by step whether you are looking to move internally or externally.

Friday, 3 December 2010

Will it always be a Man’s World?

“Some of us are becoming the men we wanted to marry!”

A couple of weeks ago I was very fortunate to be able to attend the 30th Anniversary of Women in Banking and Finance (WIBF) http://www.wibf.org.uk/ held at the House of Lords in Westminster. I listened with great interest to guest speaker and Patron, Baroness Fritichie who talked about a number of changes which have greatly improved the rights and status for women in the 21st century.

Did you know?
  • It was in 1973 that women were admitted onto the floors of the London Stock Exchange for the first time.
  • From 1975 it was made illegal to sack women for becoming pregnant.
  • Barbara Castle as Secretary of State for Employment introduced the Equal Pay bill which was enacted in 1975 together with the Sex Discrimination Act. This Act made it illegal to discriminate against women in employment, education and training.
  • In 1979 Margaret Thatcher became the first female Prime Minister.

The banking industry was soon to become one of the largest employers of women but still the number of women in senior managerial positions was less than 1%.

This figure has risen over the years and according to a recent article in the FT.com at 13.6% the UK has the sixth highest proportion of women at board level in Europe, however this figure accounts for just one woman on the board in 84% of British companies and only 17.5% have more than three so will this figure improve over the coming years?

The European Commission has warned this year that if companies did not move voluntarily to ensure gender balance on executive boards, it might force them to do so. Read the complete article http://www.ft.com/cms/s/0/5bbf3712-f0ec-11df-bf4b-00144feab49a.html#ixzz15Od8p6ws

Whilst it would seem that women have come a long way in a ‘Man’s World’ they still have a distance to go until they achieve equality.

Baroness Fritichie ended her speech with the following poem which she wrote about 15 years ago when she reflected on the life that she had intended to live!

Someday My Prince Will Come

Someday my prince will come they said when I was small.
Brave and true, kind and strong, handsome, dark and tall.
I’m only a woman doing my best, waiting for my turn.
Supporting, listening, smiling, nodding, and knowing I have much to learn.
Only men could do the tough stuff, telling others what to do.
I just ran the home, the kids, my job, filled the larder, cleaned the loo.
Along the way I met some stars, pretenders who didn’t tarry.
And then one day I realised I’d become the man I wanted to marry!
By Rennie Fritichie 1996

Nikki Hutchison, founder of Chilli Pepper Global http://www.chillipepperglobal.com/ advising you on every aspect of the job seeking process guiding you step by step whether you are looking to move internally or externally.

Wednesday, 24 November 2010

Can ENTHUSIASM really give you that edge over your competitors?

"Success consists of going from failure to failure without loss of enthusiasm."

What is enthusiasm? Enthusiasm is contagious. Getting excited. Being passionate. It’s one of those things that you know when you see it and other people know when you have it.

I have genuine enthusiasm and how do I know? Because I've been told over and over again and luckily for me this is something that comes natural, I'm an optimist and my glass is always half full and I'm also very passionate and get very excited about the people I choose to work with.

Over the years I've held and attended hundreds of meetings with my clients to include both employees and employers and I can't remember a single time when I've successfully assisted someone who lacked entusiasm either for the job they were hiring for or the job that they were interviewing. I can't help but to get excited for my clients and I firmly believe that YES, enthusiasm really can give you the edge over your competitors whether you are the potential employee or employer.

Enthusiasm + Passion = Rapport = Successful Professional Relationships

During an interview enthusiasm comes through in the way that you talk, your facial expressions, the way you dress and your posture.

Would you feel confident in the interviewer if they talked quietly, didn’t look you in the eye, had a weak handshake, didn't smile, slouched, and dressed like a slob?

Take a look at the following 5 techniques that will keep you focused and ensure that you come across oozing with the enthusiasm of a strong candidate whether you are looking to move internally with your existing employer or external with a new company:

1. Enthusiasm when you speak

By increasing the volume, the pitch, and the speed when you talk it will also improve your enthusiasm on the inside. Before an interview think of something you are enthusiastic about and keep this thought in your mind whenever you feel your enthusiasm is lacking.

2. Enthusiasm can become a habit

Ensure that you practice good interview habits to covey your enthusiasm to the interviewer by standing up straight, smiling, giving a firm handshake, and eye contact REMEMBER you have to believe in what you want to be enthusiastic about. If you don't believe in something, and you try to be enthused, you will come across to others as being phony. If you believe, your enthusiasm will be genuine.

3. Retaining enthusiasm in your job search

The longer you spend looking for work, the harder it can become to retain your enthusiasm for your job search. Whilst you can´t help feeling defeated at times after submitting dozens of applications and attending numerous interviews you need to find ways to motivate yourself, you have to find your inner passion again and again.

If you’ve been looking for work for a while then find an interest that you are passionate about. Even if your interest is not relevant to the job you are looking for then by spending time in the interests that you love will help give you the energy you need for your interviews

4. Retaining enthusiasm during the interview

If you no longer feel enthused with your answers or questions then the interviewer will also become bored senseless too! In each interview you need to find something to be enthusiastic about. It could be changing your answer or asking a different question. You need to show the interviewer how you will solve their problem by hiring you and above all you have to be enthusiastic about it!

5. Maintaining your enthusiasm

Before attending an interview read something that inspires you or watch a movie that gets your enthusiasm going.

Write out your goals and dreams. I have created a `Dream Chart´ with my 6 year old daughter, we’ve created a chart with pictures of things we want now and in the future. By visualising our goals and dreams each day we feel enthusiastic to take the appropriate action.

There are plenty of ways you can motivate your enthusiasm and they don’t always have to be difficult they can be simple too!

“Enthusiasm makes ordinary people extraordinary."

Nikki Hutchison, founder of Chilli Pepper Global http://www.chillipepperglobal.com/ advising you on every aspect of the job seeking process guiding you step by step whether you are looking to move internally or externally.

Thursday, 23 September 2010

E is for…Experience

“When a company with money meets a person with experience, the person with the experience winds up with the money and the company with the money winds up with the experience”

It’s useful to know that no matter how strong your experience, qualifications and expertise your success will depend on how well you perform during the interview.

As an ‘icebreaker’ the interviewer may well ask “tell me about yourself”

In this case this is not an opportunity to tell your life story but instead it’s an opportunity for you to tell your professional story within 60 seconds. A ‘60 second pitch’ or an ‘elevator speech’ is a quick overview of your skill set and experience which can be shared with another person whilst in an elevator!

Your ‘elevator speech’ should be short and last for no less than 30 seconds and no more than 60 seconds. In this time you should be able to introduce yourself, explain what you do, what you can offer and why you should be hired.

Informing the person with just enough information to “hook” them in will leave them wanting to know more about you.

Take a look at the following 5 tips that will help you to create and perfect a winning 60 second speech during an interview, whether you are looking to move internally with your existing employer or external with a new company:

1) Too Long – It’s called a 60 second speech for a reason and whilst it’s very easy to speak for longer make sure that you stick to the allocated 60 seconds

2) STAR – Spend a couple of hours writing down five to ten work or personal experiences. These experiences should follow the STAR technique Situation or Task, Action and Result. What was the situation or task, what did you do, and what happened? Before the interview takes place think about what one of your experiences is appropriate to mention in your 60 second speech

3) Clear Language – Don’t try and be smart by using fancy words or industry jargon, use language that everyone understands. If your interviewer doesn’t understand what you’re saying then you will loose them and the opportunity.

4) Practice – Imagine an actor performing on stage without practicing his lines, remember that when you’re in an interview you are also on stage so be sure to practice. Practice your speech out loud whilst at home, perhaps in the shower! Stand in front of a mirror and practice until you feel comfortable and your speech feels natural.

5) Feedback – Ask a friend to listen to your speech, what did they remember and at what point did they stop listening?

Above all be authentic in your speech, show passion and enthusiasm. If however, your passion and enthusiasm is elsewhere other than your existing day job then it could be that you don’t know enough about the role so why not build on your knowledge and experience. By attending training courses, taking professional qualifications or just by sitting with a colleague you can build on your existing skill set. If on the other hand your enthusiasm lies within another interest then look at ways as to how you can build your knowledge and experience further within this field, create a plan that will enable you to perhaps make a living from your interest!

“Experience is more important than money”

Nikki Hutchison, founder of Chilli Pepper Global http://www.chillipepperglobal.com/ advising you on every aspect of the job seeking process guiding you step by step whether you are looking to move internally or externally.

Friday, 17 September 2010

P is for…Personal Brand

“Your brand is what people say about you when you are not in the room”

When creating your personal brand ask yourself “What does my name say about me?” If you were to put your name into a Google search engine what information could a potential employer find out about you on LinkedIn, Facebook, Twitter or perhaps even your Blog?

It’s important for you to know that it’s becoming more and more common for recruiters and potential employers to Google names of individuals and make up their own assumptions before they even consider a meet.

So, bearing this in mind it goes without saying that when looking for work it’s vital for you to portray a professional image. Below I have listed 5 different ways in which you can start creating your personal brand:

Be Authentic What are your passions, desires and dreams? In order to be authentic you have to be real, genuine and not false. You should be able to provide evidence and facts with regards to your experience and show that you are reliable and trustworthy too.

Contact Details You must ensure that an email address or a mobile answer message is simple and professional. Create a simple Yahoo or Google email address and remember to check this on a daily basis when looking for work.

Social Networking Be aware of anything derogatory on Facebook and if need be ask your friends to take down photos that include you. If you haven’t already then I would recommend that you set up and complete your profile on LinkedIn, a social network for professionals www.linkedin.com

Tell Your Story Prepare and practise a 30 second speech or pitch so that you can explain what sets you apart from other candidates, what makes you different.

Personal Appearance It’s important that the clothes you wear portray the image you want to give. I would recommend that you always attend both internal and external interviews in smart business dress even if you know that they have a policy of ‘dress down’

Branding Test

1. Identify three brands that you like and write them down on a piece of paper

2. Why do you like them? Write down specific reasons for liking each one.

3. Do you notice any common themes across all of your three brands? You may have chosen your brands because they represent “quality” or “reliability.” The traits that come up repeatedly are likely to match your own personal brand values.

4. Now that you know some of your personal brand values, use them as the basis of messages that you could use to advance your career. Write down your brand messages.

5. Review your brand messages. Are they powerful and convincing? Why not show them to your boss, close colleagues or perhaps even your clients and ask them for honest feedback.

Leave a good impression and start to create your personal brand now.

A good read is a book called ‘Brand YOU’ written by John Purkiss and David Royston-Lee

http://www.amazon.co.uk/Brand-You-Talents-Winning-Formula/dp/0955116422/ref=sr_1_1?s=books&ie=UTF8&qid=1284639554&sr=1-1

Nikki Hutchison, founder of Chilli Pepper Global www.chillipepperglobal.com advising you on every aspect of the job seeking process guiding you step by step whether you are looking to move internally or externally.